Projects

Built an app using Firecrawl for partner websites to pull logos, style guides, images, and offer details into one place.

Built an AI-powered voice agent using Telnyx to handle overnight and holiday calls. Integrated tool calling to automatically collect customer information, update records in real-time, schedule appointments, and answer FAQs from a knowledge base.

Engineered an automated quality control agent using Gemini to validate PDF outputs against original text specifications. The system identifies discrepancies in design, text, and branding guidelines.

Built a system that auto-generates one-page campaign summaries with performance metrics and suggested next steps.

Integrated OpenAI Whisper, via self-hosted local LLMs, for bulk call transcription and LLM-generated call notes into agent workflows. Updated APIs to persist and deliver consistent summaries for follow-up, reporting, and text-based search/sentiment analysis.

Led the complete migration from Rackspace to AWS and containerized legacy web servers to Docker. Upgraded databases (MariaDB), established Redis caching, configured load balancers, and moved terabytes of recording data to S3, eliminating vendor dependency.

Set up formal training, coding standards, and a plan to delegate day-to-day tasks so I could focus on architecture.

Built a standalone API for call scripts, replacing tightly-coupled legacy code. Added AI-generated lead summaries and per-caller script customization.

Led incremental refactoring of massive monolithic legacy codebase to modern PHP standards, introducing type hinting, Composer dependencies, and PSR standards.

Set up event tracking with RudderStack and built matching algorithms to tie ad spend to actual sales. Handled deduplication across data sources for accurate ROI reporting.

Migrated agents to Twilio Flex. Built skill-based routing, TaskRouter webhooks, session tracking, real-time dashboards, warm transfers, and IVR flows with Twilio Studio.

Maintained ETL pipeline that pulls sales and service data from major DMS providers (CDK, Reynolds, Dealertrack, Tekion). Built deduplication and normalization into a unified schema.

Handled the switch from Universal Analytics to GA4 across thousands of dealer websites. Built automated pipelines to pull GA4 data via API for attribution.

Migrated legacy frontend applications and static sites to Cloudflare Pages and Workers. Implemented edge-side logic for faster routing.

Implemented Cloudflare AI Gateway to centralize observability across all AI/LLM integrations. Enabled request logging, analytics, caching for repeated prompts, and fallback routing between model providers.

Designed comprehensive Looker dashboards and LookML models for multiple product lines. Configured embedded dashboards directly into client portals with interactive, self-service reporting.

Implemented strict DMARC policies and dedicated sending domains to comply with Google/Yahoo sender guidelines. Architected a system to isolate transactional alerts from marketing blasts.

Developed integration with Google Ads API to automatically create, pause, and update ad groups based on inventory levels and campaign statuses.

Developed a pipeline to ingest raw vehicle inventory photos, strip backgrounds, and apply branded overlays for marketplace.

Built a self-service portal for sales reps to view campaign performance, download assets, and track attribution without manual reports.

Developed system to aggregate billable events (minutes, records, leads) and generate invoices, syncing directly to QuickBooks via API.

Integrated KBB's ICO data feed into agent workflow, allowing real-time vehicle valuations during customer calls.

Created tool to visualize dealer coverage areas and conquest marketing zones for sales territory planning.

Built suite of administrative tools to empower staff to effectively manage campaigns and agency accounts.

Designed and built a modern website for a local conservation club as a volunteer project, providing event information, membership details, and club resources.