Projects

Built an app using Firecrawl for partner websites to pull logos, style guides, images, and offer details into one place.

Built an AI-powered voice agent using Telnyx to handle overnight and holiday calls. Integrated tool calling to automatically collect customer information, update records in real-time, schedule appointments, and answer FAQs from a knowledge base.

Engineered a custom internal ticketing system to replace an expensive enterprise SaaS solution.

Engineered an automated quality control agent using Gemini to validate PDF outputs against original text specifications. The system identifies discrepancies in design, text, and branding guidelines.

Built a system that auto-generates one-page campaign summaries with performance metrics and suggested next steps.

Integrated OpenAI Whisper, via self-hosted local LLMs, for bulk call transcription and LLM-generated call notes into agent workflows. Updated APIs to persist and deliver consistent summaries for follow-up, reporting, and text-based search/sentiment analysis.

Deployed DuckDB to analyze web traffic on a multi-terabyte dataset, enabling high-performance analytics on massive data without distributed clusters.

Deployed Airbyte locally to manage and orchestrate ETL pipelines, standardizing data ingestion workflows.

Led the complete migration from Rackspace to AWS and containerized legacy web servers to Docker. Upgraded databases (MariaDB), established Redis caching, configured load balancers, and moved terabytes of recording data to S3, eliminating vendor dependency.

Migrated long-running background services and batch processing workloads from self-managed EC2 instances to AWS ECS with Fargate. Defined task definitions, configured ECS services with Application Load Balancer target groups, set up ECR image repositories, and used CloudWatch for container-level metrics, alarms, and log aggregation. Implemented auto-scaling policies based on CPU and memory thresholds.

Deployed OpenWebUI to provide secure, centralized access to local LLMs for internal team members. Configured authentication, user management, and model routing to enable self-service AI capabilities while maintaining data privacy and control.

Set up formal training, coding standards, and a plan to delegate day-to-day tasks so I could focus on architecture.

Built a standalone API for call scripts, replacing tightly-coupled legacy code. Added AI-generated lead summaries and per-caller script customization.

Led incremental refactoring of massive monolithic legacy codebase to modern PHP standards, introducing type hinting, Composer dependencies, and PSR standards.

Set up event tracking with RudderStack and built match-back algorithms to tie ad spend (Google Ads, Meta, email, direct mail) to actual vehicle sales from DMS data. Handled deduplication and identity resolution across channels for accurate cross-channel ROI reporting surfaced in Looker.

Engineered a campaign routing and management system to handle inbound and outbound call flows triggered by direct mail, digital, radio, and TV campaigns. Built dynamic IVR routing based on campaign source, real-time CRM lookups, and agent skill matching. Included OEM co-op documentation workflows to ensure dealer reimbursement eligibility.

Built an AI-powered lead scoring system that ranked inbound inquiries by predicted conversion likelihood using behavioral signals, historical outcomes, and CRM data. Scores were surfaced in real-time to agents during calls and used to auto-prioritize outbound callback queues.

Migrated agents to Twilio Flex. Built skill-based routing, TaskRouter webhooks, session tracking, real-time dashboards, warm transfers, and IVR flows with Twilio Studio.

Built a multi-channel notification platform using Twilio SMS and SendGrid to automate appointment reminders, lead re-engagement, and transactional email. Implemented A2P 10DLC registration for all campaigns and configured dedicated sending domains with SPF/DKIM/DMARC to ensure deliverability at scale.

Deployed and configured Twilio Workforce Management to automate agent scheduling, capacity forecasting, and real-time adherence tracking. Integrated WFM data with internal dashboards for operations visibility and connected schedule data to Twilio Flex agent states.

Maintained ETL pipeline that pulls sales and service data from major DMS providers (CDK, Reynolds, Dealertrack, Tekion). Built deduplication and normalization into a unified schema.

Led the migration from Universal Analytics to GA4 across thousands of dealer websites. Implemented GA4 tracking with custom events, conversion goals, and custom dimensions. Built automated data pipelines using the GA4 Data API to extract performance metrics nightly into Snowflake, powering attribution dashboards in Looker. Coordinated rollout across all partners to meet Google's sunset deadline with zero attribution gaps.

Migrated legacy frontend applications and static sites to Cloudflare Pages and Workers. Implemented edge-side logic for faster routing.

Implemented Cloudflare AI Gateway to centralize observability across all AI/LLM integrations. Enabled request logging, analytics, caching for repeated prompts, and fallback routing between model providers.

Designed comprehensive Looker dashboards and LookML models for multiple product lines. Configured embedded dashboards directly into client portals with interactive, self-service reporting.

Implemented strict DMARC policies and dedicated sending domains to comply with Google/Yahoo sender guidelines. Architected a system to isolate transactional alerts from marketing blasts.

Developed a deep integration with the Google Ads API to automatically provision, pause, and update campaigns and ad groups based on real-time inventory levels, budget thresholds, and campaign status. Built budget management logic and automated reporting to surface ad spend efficiency back into Looker dashboards.

Developed a pipeline to ingest raw vehicle inventory photos, strip backgrounds, and apply branded overlays for marketplace.

Built a self-service portal for sales reps to view campaign performance, download assets, and track attribution without manual reports.

Developed system to aggregate billable events (minutes, records, leads) and generate invoices, syncing directly to QuickBooks via API.

Integrated KBB's ICO data feed into agent workflow, allowing real-time vehicle valuations during customer calls.

Created tool to visualize dealer coverage areas and conquest marketing zones for sales territory planning.

Built suite of administrative tools to empower staff to effectively manage campaigns and agency accounts.

Designed and built a modern website for a local conservation club as a volunteer project, providing event information, membership details, and club resources.

Implemented automated report generation using SikuliX, a computer vision-based automation tool. The system used image recognition to navigate UI elements and execute reports that previously required manual intervention.