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Work Experience

20 years of building data systems, leading engineering teams, and shipping AI-powered solutions in the automotive industry. Throughout my career, I've onboarded agency partners, managed technical relationships, and served as the bridge between engineering and business teams.

Senior Engineer & Dev Team Manager
Current
2015 - Present
  • Led a 5-person engineering team, managing sprint planning and prioritization
  • Automated QA using local LLMs (Faster-Whisper), processing 6M+ calls and increasing QA coverage from 5% to 100%
  • Built an event-driven data pipeline handling millions of daily transactions
  • Built an automated proposal generator using AI to reduce manual work for the sales team
  • Served as technical lead in client-facing meetings including product demos, discovery calls, and implementation
  • Onboarded new agency partners through technical discovery, API integration planning, data mapping, and go-live support
  • Managed ongoing agency relationships, conducting regular technical reviews, addressing escalations, and identifying expansion opportunities
  • Provided technical support during client implementations, coordinating between sales, operations, and executive teams
  • Mentored junior developers through code reviews, pair programming, and onboarding
  • Evaluated and selected vendors for critical infrastructure (telephony, analytics, data pipelines)
  • Integrated Google Analytics 4 (GA4) across thousands of dealer websites, building automated data pipelines via the GA4 Data API to power marketing attribution and ROI reporting
  • Built and maintained Google Ads API integrations to automate campaign creation, budget management, and ad group toggling based on real-time inventory levels — launching 1,200+ campaigns monthly
  • Embedded GA4 conversion events and custom dimensions into dealer website tracking to connect ad spend to downstream sales outcomes in Looker dashboards
  • Wrote PRDs, technical specifications, and product roadmaps to align engineering with business goals
  • Led technical interviews and hiring for engineering roles
  • Built Looker data models, dashboards and data dictionaries to let stakeholders run their own reports
  • Migrated legacy frontend applications to Cloudflare Workers for faster global load times
  • Migrated infrastructure from Rackspace to AWS and containerized the application using Docker
  • Deployed containerized workloads to AWS ECS using Fargate, eliminating the need to manage EC2 instances and enabling auto-scaling task definitions for variable-load services
  • Migrated the contact center to Twilio Flex, enabling skill-based routing, custom IVR flows, warm transfers, and real-time dashboards for agent performance
  • Built outbound and inbound Voice workflows using Twilio Programmable Voice and Twilio Studio, integrating dynamic call routing with real-time CRM data lookups
  • Implemented Twilio SMS and Conversations for two-way customer messaging, automating appointment reminders, follow-ups, and lead re-engagement sequences
  • Architected A2P 10DLC compliance frameworks and automated Twilio subaccount provisioning for large-scale client deployments, ensuring message deliverability across hundreds of campaigns
  • Integrated Twilio Workforce Management (WFM) to automate agent scheduling, forecasting, and adherence tracking across multiple teams
  • Configured SendGrid transactional and marketing email pipelines with dedicated sending domains, DMARC enforcement, and event webhooks for delivery analytics
  • Modernized the full Software Development Life Cycle (SDLC) by integrating agentic AI features, custom prompting strategies, and Model Context Protocol (MCP) servers, automating code reviews and significantly increasing team developer velocity
  • Managed Infrastructure as Code (IaC) using Terraform and OpenTofu to provision, scale, and maintain reproducible cloud environments
  • Integrated Meta Graph API to sync Facebook and Instagram ad performance data into internal attribution pipelines, enabling cross-channel ROI analysis alongside Google Ads
  • Built conquest email targeting pipelines that filtered opt-in prospect databases by geography, credit profile, and vehicle interest to maximize new customer acquisition rates
  • Engineered multi-channel campaign orchestration handling inbound and outbound call flows for direct mail, digital, radio, and TV campaigns with real-time CRM routing
  • Managed OEM co-op advertising compliance workflows, coordinating creative approvals and documentation to ensure dealer reimbursement eligibility
  • Built an AI-powered lead scoring system that ranked inbound inquiries by conversion likelihood, prioritizing agent outreach and improving appointment set rates

Technologies:

PHPLaravelPythonNode.jsVueAWSDockerLooker+18 more
DBA & Integration Analyst
2009 - 2015
  • Administered SQL Server 2005/2012 databases, ensuring high availability and performance
  • Developed and optimized complex SQL stored procedures for ETL processes
  • Onboarded 15+ agency clients and hundreds of dealer partners, defining data requirements, integration specs, and custom reporting needs
  • Managed end-to-end client onboarding process including discovery calls, technical requirements gathering, data mapping, testing, and go-live coordination
  • Troubleshot complex technical issues across DMS integrations and ETL failures, often coordinating with third-party vendors
  • Built on-call support procedures and documentation that reduced average issue resolution time

Technologies:

SQL ServerT-SQLDatabase AdministrationETLClient Onboarding
Computer Operator II (U.S. Army Contract)
2008 - 2008
  • Provided day-to-day technical support for up to 60 soldiers
  • Hands-on support including basic computer hardware and software troubleshooting

Technologies:

Technical SupportHardware TroubleshootingWindows
Data Services Assistant (Internship)
2006 - 2008
  • Contributed to the management and maintenance of hardware and software platforms
  • Supported Windows Server 2003 & Macintosh OS 9-OS X 10.4.3
  • Deployed images for Macintosh computers

Technologies:

Windows ServerMac OSHardware Support

Education

A.A.S. in Information Systems - Network and Database Design
Western Technical College • La Crosse, WI

2005-2007